My promise to you is that you’ll end up with quality content that fits your brand image, calls out customer pain points, positions your offerings as the ideal solution, and is SEO-optimized for the best long-term results.

As featured in:

Power Your SaaS Sales Funnel With Customer-fit Content


Many SaaS businesses get hung up talking about themselves and their features, but great messaging never focuses on itself. I help you connect the value your software offers to what your customers care about: their own needs, both analytical and emotional.


This is where SaaS busineses with great products often fail. They match excited new customers with a great feature set but then do a poor job of walking them through their software and turning ideas into habits. I help you create a powerful onboarding experience that creates tangible “aha moments” for new users.


Successful SaaS businesses know that retention is king, but few have a plan in place to increase retention. I help you keep users engaged with your brand through strategic content and feedback collection.

Hi, I’m Abass, SaaS Content writer

A SaaS & B2B conversion content writer who does the work. Because let’s face it—awesome, high-converting long-form content doesn’t just come in a bolt of inspiration. It comes from understanding consumer psychology. Conducting extensive market research that lets you know your customers better than they know themselves. And crafting customer-fit content your audience can’t resist. And that’s where I come in. I create impeccable, research-driven cornerstone that targets your ideal customers, builds authority, and raises your online revenue. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. 

What To Expect When You Hire Me

Review my content writing process below to learn what to expect when you work with me.

1. Consultation & Discovery

To kick things off, we’ll hop on a call to discuss where your SaaS business is currently at, discuss key metrics, and establish high level goals for the project.

Next, I’ll send you an in-depth questionnaire, and we’ll dive into a discovery phase, where I’ll evaluate your funnel, review response data and customer feedback, and if relevant, talk with customer-facing staff. 

Next, we’ll create a plan to improve your existing copy and funnel assets, as well as add any additional pieces that may be needed.

2. Copywriting & Optimization

Once our gameplan is in place, it’s time to begin the writing and optimization process. I’ll take care of the writing while your team makes the planned changes to you website and funnel.

The timeline will vary by project, but you can expect clearly defined dates and on-time delivery.

3. Writing and Editing

I’ll write your content. I’ll highlight the exact pain points we learned about during the research phase, and present your offer in a compelling way that’ll make it a no-brainer for your audience.

You’ll get a clean first draft in your inbox — typically ahead of schedule.


You’ll review the content and send me your honest feedback. We’ll go over your comments and suggestions together, and then I’ll get to work on a pristine final draft.

A round of revisions is included in every project.


Looking for a strategic writer with a process for getting you great results? Let’s start a conversation.